Ultra-hip ad

I’ve just spotted an interesting ad. No, I’m not interested in online dating sites but I’m interested in designing effective ads. Unfortunately, I do not know the click-through rate of the ad. But its wild colors just did not let me read the article I was reading. I could not help clicking the ad. It’s bad for the advertiser that I do not belong to the target audience. However, I still like the idea of using extremely ultra-hip colors to catch attention.