Startup

Here we go again. New startup project! No name, no market share, no customers, no distribution system. But a very large growing market at stake.

I cannot tell you the startup name and the product name. I signed a non-disclosure agreement. Let’s just call it Startup Inc. and the Product.

Marketing research shows a great demand for the Product. But the situation is not good. You have to spend money to make money. Startup Inc. cannot afford ads in magazines and on TV.

Competitors are traditional “break and mortar” companies. They have sites but these sites were not built with search engines in mind. The obvious way for Startup Inc to reach prospects is search engine optimization. Also, we have a good chance to get some publicity as newspapers like to write about our market and we’ll be able to make news for them.

Here we go again. I’m going to document every step of the project development.

By the way, I’d appreciate it if you left a comment. At least stop by to tell hello and wish me good luck.