PR: All you need is… Bloggers

According to Pew Internet & American Life Project:

The blog-reading audience is about 20% of the size of the newspaper-reading population.

The number of adult readers of blogs is about 40% of the size of the talk radio audience.

Bloggers are often early adopters. Find bloggers who write about your field and let them know about your software. You will get feedback, comments and reviews. Moreover, if bloggers like your software they will spread the word. They will recommend your software.

Here’s an example. This one is not from software industry but it’s still good. ChangeThis relies on bloggers to spread the word (see Bloggers are special):

People are listening to bloggers. Blogging is the populist response to the media hegemony: a sea of independent voices.