Internet Marketing: Helping you earn more money
Business Week has published the list of top 100 brand.
The brands were selected according to two criteria. They had to be global in nature, deriving 20% or more of sales from outside their home country. There also had to be publicly available marketing and financial data on which to base the valuation.
Top 10 companies on the list:
Simms Jenkins shares 10 tips to help you create a privacy policy: “Online privacy policies are something most marketing managers disdain or, even worse, overlook. But they are crucial on many fronts. Just like buying a house, the paperwork piles up and one wants to move on to the more exciting part of the transaction. But a website without a privacy policy is a dangerous thing to build.” Read more…
Jamie Roche gives tips on boosting the performance of your landing pages: “Repeat the search term on the landing page… You can’t simply grab the actual search term from Google or Yahoo!. Imagine a prospect looking for a new pet door for her German Shepherd puppy. She types “sale pet door puppy†into Google and clicks through to your webpage which says “Sale Pet Door Puppy†in the headline. Campaigns must be mapped to normal-sounding headlines. So, for example, any search containing “pet door†might be mapped to the headline “Pet doors for all pet sizes and shapes.â€
