How to Sell Software by Mail

Hi, I guess you will be interested in the article titled “How To Sell Software By Mail“. There are no secrets revealed in the article but it’s still a good read.

For example, I do like these tips:

Talk in terms that readers can understand and visualize. Instead of writing “28.8 Kbps baud rate,�—say, “Our SuperSpeedy modem transmits data at a rate of 28,800 bits per second—less then one second for a page of text.�

Specifications should be scaled down to numbers the reader can relate to. “Stores a mailing list of 50,000 prospects� is better then “Stores 100 million characters,� because people have an easier time grasping the smaller number.

This information and other vital technical specs should be highlighted in a separate box or page. This makes them stand out from the rest of the ad or brochure copy.

Let the reader know about any special product support and service you offer, such as a toll free hot line or a network of service dealers.