How people spend their time on Google and Yahoo sites

According to Majestic Research, Google Search accounted for only 21 percent of the time that U.S. visitors spent on the Google site during June. In contrast, 45 percent of the time was spent on Gmail.

Yahoo visitors spend only 2 percent of their time searching, while 42 percent of their time they used Yahoo Mail and 22 percent they devoted to Yahoo Messenger.

Eighty-eight percent of Google’s unique visitors accessed its search site in June, compared to 55 percent of Yahoo’s unique visitors. The sites had 80 million and 118 million unique U.S. visitors overall, respectively, according to the report published July 29.

Meanwhile, Gmail accounted for only 6 percent of Google’s unique visitors, while 55 percent of Yahoo’s unique visitors used its mail and 19 percent used its messaging service.

For more info, read No Time Lost on Search: Though search drives revenue at Google and Yahoo, email and messaging dominate the time spent on the portals.