Internet Marketing: Helping you earn more money

Google vs. Yahoo! Interface Design

Great article by Luke Wroblewski on how Yahoo’s version of a product (Maps, Local Search, Image Search, etc.) compares to Google’s:

At a high level, Yahoo! has better integrated business goals with their product designs. For example, their comparison shopping site features multiple entry points that better match consumer shopping behaviors (browse by brand, browse by category, featured products, etc.) than Froogle’s single search box. Yahoo! also has more robust answers to vertical information finding (Travel, Finance, Movies, etc.) than Google’s Web Search features. That doesn’t negate the value of Google’s simple solutions to these tasks. It’s just that a simple solution sometimes requires something in addition to (or other than) a search box.

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