I was thinking about the "It’s a net Zero for Coke" post by Laura Ries:
I would like to bet that Coke has not been gaining any more customers with each additional brand they introduce.
Zero does zero for the Coke brand. It is just a further watering down of the Coke brand in [...]
Testing is a crucial part of marketing.
Do you test your e-mail messages before sending them to your customers and prospects? You will be surprised how many companies do not do that. For example, I receive Forrester “Weekly Research Update” newsletter in text format. And what do I see at the bottom of the newsletter? HTML [...]
More »Most Important Criteria for Purchasing Software according to US SMBs (Forrester Research, June 2005):
Features and Compatibility with existing systems
Price
Ease of implementation
Vendor reputation
This info is interesting but what if you have no famous name (vendor reputation) and a lot of competitors who try to sell the same features and compatibility for less money. Do you still [...]
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