Business Week has published the list of top 100 brand. The brands were selected according to two criteria. They had to be global in nature, deriving 20% or more of sales from outside their home country. There also had to be publicly available marketing and financial data on which to base the valuation. Top 10 [...]

Simms Jenkins shares 10 tips to help you create a privacy policy: “Online privacy policies are something most marketing managers disdain or, even worse, overlook. But they are crucial on many fronts. Just like buying a house, the paperwork piles up and one wants to move on to the more exciting part of the transaction. [...]

Jamie Roche gives tips on boosting the performance of your landing pages: “Repeat the search term on the landing page… You can’t simply grab the actual search term from Google or Yahoo!. Imagine a prospect looking for a new pet door for her German Shepherd puppy. She types “sale pet door puppy” into Google and [...]