Archive for the ‘Copywriting’ Category

Using Pull Quotes to Draw Attention

Pull quotes help draw attention to the most important part of the text.
People do not read web pages word by word, they scan the text. It’s important to keep the reader interested.
One of the technics employed by magazines is using pull quotes, small snippets of the article enlarged or set in a different type. Pull [...]

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How to Reinforce Your Keywords

Guess what? I’m going to tell you about a simple trick that lets me increase relevant traffic by 2-5%.
Have you ever seen how people search? Many people just type in full sentences instead of keywords. Try to use phrases like “how to” and “how do I” on your pages. Need an example? Read some [...]

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Copywriting: How to Improve Your Software Sales

Answer these questions on your product page/site and it will be much easier for your customers to exchange their hard-earned money for your software program:

Why do I need your software? How will it make my life better? Show me a screenshot.

Will your software work on my system? What version of Windows do I need? Or [...]

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