Lewis Carroll said:
If you want to inspire confidence, give plenty of statistics. It does not matter that they should be accurate, or even intelligible, as long as there is enough of them.
I can’t emphasize enough how true this is. However, you’d rather give accurate and intelligible statistics. And do not forget to make your diagrams [...]

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This Microsoft ad is just perfect. It’s bright and interesting enough to catch attention. The copy is short but powerful. I love this ad! I share it with you so that you could create ads like this one.

The original was found at http://www.microsoft.com/windowsxp/default.mspx