Lewis Carroll said: If you want to inspire confidence, give plenty of statistics. It does not matter that they should be accurate, or even intelligible, as long as there is enough of them. I can’t emphasize enough how true this is. However, you’d rather give accurate and intelligible statistics. And do not forget to make [...]

(Official Site) – at the end of the title. 100% free; Get it Free, Use it Free; Download [Product Name] – Free!; No Credit Card Required; Free – Not a Free Trial. Learn More! Example New (in the title). For example: New – Google Toolbar 3.0 Block popups, check spelling on web forms, translate words [...]

This Microsoft ad is just perfect. It’s bright and interesting enough to catch attention. The copy is short but powerful. I love this ad! I share it with you so that you could create ads like this one. The original was found at http://www.microsoft.com/windowsxp/default.mspx