According to the study “Ad Placement in E-Newspapers Affects Memory, Attitude” ads placed before the news story will benefit from the credibility of the e-newspaper; whereas, ads placed in the middle of the news story will be remembered better and enjoy greater brand awareness.

According to BIGresearch’s Survey “Media Influence Key to Advertising ROI“:
The media which influences consumers purchasing for the following product categories:

Ever wondered what books people at Microsoft and Apple read? Amazon Purchase Circles let you see a list of best selling books for each company.
What do you think Microsoft folks read? Amazon sells them books on Microsoft technologies. Kudos to Amazon.
Book #4 sounds interesting: “Debugging the Development Process: Practical Strategies for Staying [...]