Shareware Marketing

SearchEngineWatch published the print ads Google used to reach consumers in Kansas City. Take a look at them and pay attention how targeted they are.

1. (Official Site) - at the end of the title.
2. 100% free; Get it Free, Use it Free; Download [Product Name] - Free!; No Credit Card Required; Free - Not a Free Trial.
3. Learn More! Example
4. New (in the title). For example:
   New - Google Toolbar 3.0
   Block popups, check spelling on web
   forms, translate words & more. Free
   toolbar.google.com
5. No obligation. Free info.

Some tricks also improve click-through rate:

1. Buttons

To be continued…

I’ve just spotted an interesting ad. No, I’m not interested in online dating sites but I’m interested in designing effective ads. Unfortunately, I do not know the click-through rate of the ad. But its wild colors just did not let me read the article I was reading. I could not help clicking the ad. It’s bad for the advertiser that I do not belong to the target audience. However, I still like the idea of using extremely ultra-hip colors to catch attention.