SearchEngineWatch published the print ads Google used to reach consumers in Kansas City. Take a look at them and pay attention how targeted they are.

(Official Site) – at the end of the title.
100% free; Get it Free, Use it Free; Download [Product Name] – Free!; No Credit Card Required; Free – Not a Free Trial.
Learn More! Example
New (in the title). For example:
New – Google Toolbar 3.0
Block popups, check spelling on web
forms, translate words & more. Free
toolbar.google.com

No obligation. Free info.

Some [...]

I’ve just spotted an interesting ad. No, I’m not interested in online dating sites but I’m interested in designing effective ads. Unfortunately, I do not know the click-through rate of the ad. But its wild colors just did not let me read the article I was reading. I could not help clicking the ad. It’s [...]