SearchEngineWatch published the print ads Google used to reach consumers in Kansas City. Take a look at them and pay attention how targeted they are.

(Official Site) – at the end of the title. 100% free; Get it Free, Use it Free; Download [Product Name] – Free!; No Credit Card Required; Free – Not a Free Trial. Learn More! Example New (in the title). For example: New – Google Toolbar 3.0 Block popups, check spelling on web forms, translate words [...]

I’ve just spotted an interesting ad. No, I’m not interested in online dating sites but I’m interested in designing effective ads. Unfortunately, I do not know the click-through rate of the ad. But its wild colors just did not let me read the article I was reading. I could not help clicking the ad. It’s [...]