Building a Successful Software Web Site
I spent all the day designing a template for the new site. I have a number of successful temlates but this one must make a difference. First of all, I need a CSS layout, not a tabled one. Separating structure from presentation is a standart now. Moreover, it gives some SEO advantages as CSS lets me move the most important contents to the top of the document. Also, it lets me get a good text to markup ratio.
Template requirements:
- Clear and consistent navigation.
People expect to see the site menu on the left, so this is where it must be located. Also, I need additional navigation (Bread Crumbs). The site will contain a large number of articles. Bread Crumbs will help me show users where they are and how the information is structured. - Color contrast.
Black text on white background is easy on the eyes. - Large Download Block above the fold.
Do not make users scroll down in order to download the trial version of your software. - Valid CSS and XHTML.
- Style sheet for printing.

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