Inspiring confidence
Saturday, November 26th, 2005Lewis Carroll said:
If you want to inspire confidence, give plenty of statistics. It does not matter that they should be accurate, or even intelligible, as long as there is enough of them.
I can’t emphasize enough how true this is. However, you’d rather give accurate and intelligible statistics. And do not forget to make your diagrams pretty. This will help your prospects feel they get real value for their money.