Can Google distinguish between paid links and natural ones? Matt Cutts tells they can and I believe him: At the point where people are recommending ways to make paid links less detectable (e.g. by removing any labels or indication that the links are sold), I wouldn’t be surprised if search engines begin to take stronger [...]

SearchEngineWatch published the print ads Google used to reach consumers in Kansas City. Take a look at them and pay attention how targeted they are.