Hi, I guess you will be interested in the article titled “How To Sell Software By Mail“. There are no secrets revealed in the article but it’s still a good read.
For example, I do like these tips:
Talk in terms that readers can understand and visualize. Instead of writing “28.8 Kbps baud rate,�—say, “Our SuperSpeedy modem [...]

I’ll tell you about my little hobby. I collect effective… hm… how do you call it?… let’s call it “e-business models” though it’s not the right term. I just don’t know how to call the widgets I collect.
Here’s the latest gem I found on the net:
Google Logo Maker
Why do I like it? It’s fun. Stop. [...]

Yahoo has announced its new pay per click product: Yahoo Search Marketing (formerly known as Overture and Goto.com). Pandia compares Yahoo Search Marketing with Google’s AdWords.